Mission
Culture Statement
A Definition of Terms
  Purpose
  Vision
  Worthy Cause

 Cultural Attributes
  Worthy Cause
  Passion & Replication
  Higher Purpose
  Business Strategy
  Technology
  Marketing
  Customer
  Employees
  Management
  Integrity/Values
  Reward/Profit
  Facilities/Environment
  Policies

History
Values
Patents
Employee Profiles
Facility

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Mission Statement
Our mission is to revolutionize the way tribology technology is created and applied.
Culture Statement

Who we are and how we operate at Wedeven Associates, Inc. defines our culture. This includes things like ideas, values, skills, actions, and people in our business.

Culture: A Definition of Terms

Purpose

Preparing the company for long-term growth and career opportunities for employees.
Going-forward-strategy must be built upon a sound company with supporting policies.

Vision

Vision is derived from an understanding of industry's technology needs and from a discovery of how those needs can be met in new and exciting ways.
Original vision of the founder: develop a tribology testing capability to greatly enhance tribology research and development.
Expanded vision: beyond the bounds of our own company. We hope to affect a cultural change within the industry with respect to how tribology technology is created and applied.
The company's future depends on the visionary thinking of employees beyond the vision of its founder.
Today we have a vision-fulfilling business opportunity with a worthy cause.

Worthy Cause

A worthy cause is the technical need, which, when fulfilled, will serve to greatly enhance society and industry. It achieves a "higher purpose," which goes beyond bottom-line thinking.
Our worthy cause is to provide the vital tribology tools, which enable industry to overcome barriers in advancing technology. Our success is their success, and some industries, including the aeropropulsion industry, are counting on us to produce. We have both an opportunity and an obligation to continue this worthy cause.
We are in business to pursue worthy causes. Pursuit of worthy causes creates value and energy, which propels our vision into reality.
A worthy cause gives meaning to our business endeavor. It is fundamental to success.
Rewards — professional, personal, and financial — can ensue for any employee who significantly contributes to the higher purpose inherent in the worthy cause.

Cultural Attributes of Fundamental Value

Worthy Cause

Company philosophy: a worthy cause serves as the life-blood of a sustained entrepreneurial business.
A worthy cause galvanizes people to work together and gives them a higher sense of meaning in their work.
Worthy cause provides a compelling purpose, a focus not centered first on making money, but rather on a quest for a higher purpose.
Attending to a worthy cause is the primary order of business. Everything else follows.
Personal and financial rewards can be a spin-off from pursuing a worthy cause.
Our company culture grows out of an organized and dedicated pursuit of a worthy cause.

Passion and Replication

The company future relies on the ingenuity of its people and a passion for fulfilling worthy causes beyond that of the company founder.
Replication of successful attributes is part of grooming employees for the future of the company and their own future.

Higher Purpose

Company philosophy seeks to pursue a higher purpose that profoundly affects the employee, the company, and/or the customer.
Higher purpose includes: (1) excellence in whatever you do; (2) creation of value in product and service; (3) empowerment of the individual; (4) personal training and growth; (5) caring for the company and eachother; (6) enjoyment and sense of community; and (7) inventing the future.

Business Strategy

To revolutionize the way tribology business is carried out in industry requires:

Being aware of customer needs and becoming involved in research and development activities.
Producing valued service and products.
Willingness to take on difficult problem-solving projects.
Knowing how to "leverage" projects to develop new skills and to advance WAM technology.

Technology

Focus on the leading edge technology.
We do not just sell machines and services, we provide Machines, Methodologies, and Meaning.
Employees need to be cognizant of new technologies that can be implemented and of new methods that can be applied.

Marketing

Marketing is implemented through involvement with customers, technical societies, and education courses.
Product and service value, rather than a "hard sell," characterizes our marketing strategy.

Customer

A "worthy cause" is a worthy cause because it fills customer needs. Our central focus is on customer needs.
The goal is to satisfy the customer beyond expectations.

Employees

Employees are vital assets for an entrepreneurial business with big ideas.
Employees are valued for their innovation, excellence, teamwork, dependability, accountability, honesty, trust, loyalty, their support of the company mission, and their ability to affect a positive change in company culture and mission.
Employees should view an entrepreneurial culture with "added benefits". These are in the realm of belonging to a "community" with a worthy cause, opportunity for personal growth and financial reward.
The company can elect and sponsor spin-off activities proposed by employees. These business opportunities must be sustainable and compatible with the company mission.

Management

Purpose: to create the environment for an effective pursuit of company mission and employee productivity/satisfaction.
Management actions are built upon and accountable to an entrepreneurial company culture.
The company is operated with a flat management style. A participatory management style assures the valuing of employee input and ownership of ideas. Management serves as a supporting partner with the employee.
Employee success is linked to company success, and inventing the company future is inventing employee future.
No leader of an entrepreneurial company can ever have enough creativity and knowledge to make the right decisions alone. Success depends on sowing, reaping, and rewarding the brilliant work of others.

Integrity/Values

Unparalleled integrity—doing what is right, honest, and sincere—is not at odds with success.
The highest standards for values and excellence are foundational to our culture and credibility. Impeccable honesty is essential.

Reward/Profit

Profit is a justifiable spin-off of quality contributions to a worthy cause.
Earned profit, as the result of serving the customer with value and beyond expectation is consistent with company culture.
In this entrepreneurial business, a dedicated team of employees with quality achievements can be given the privilege of sharing company profit. Shared profit is earned as a result of significant achievements.
Dedicated and innovative work that goes beyond employer expectations, resulting in new capabilities as well as financial profit, can be rewarded beyond employee expectations.

Facilities/Environment

The goal is to achieve a working environment, which fosters innovation, creativity, and efficiency consistent with an entrepreneurial company culture.
Proper care of company equipment and facilities is expected.
While typical dress is casual, employee presentation within the company and on outside business is expected to reflect good business practice.

Policies

Policies ensue from and clarify company culture and standards.
Policies are designed to protect the integrity of the company and its culture.
Policies provide guidelines, rather than rules, for employee actions and management decisions.